Nike Mexico x Club America
Nike Mexico and Club America came together for a limited edition merch drop highlighting the essence of Club America, Los Angeles, and the fans who are the heartbeat of the team.
Using their established VC, we created a motion direction for the tease of their latest jersey and clothing release.
Using their established VC, we created a motion direction for the tease of their latest jersey and clothing release.
Service: Motion Design
→Video & Photography:
America
→Video & Photography:
Armando Garcia, Club
America
Nike Fleece
Branding Exploration
Branding Exploration
Unused ideas and designs for Nike Fleece. We saw an opportunity to cut through a world of same by bringing life and vibrance to these directions. Pops of color and playful typography were mixed in to show how fun fleece can be.
Service: Brand Identity & Layout Design
→Creative Direction: Fernanda Arreguin
→Co-Designers: Marina Zertuche
Notre
Typeface Design
Typeface Design
Notre is an interpretation of Unical writing systems used in Greek and Latin scripts in the early 10th century. Notre explores the relationship between it’s contrast and character shapes. Star characters being the “a” and “g”.
Xiuhtezcatl
El Cielo
El Cielo
Xiuhtezcal is a Latin-indiginous rapper. This new song “El Cielo” touches on his past and present experiences. The theme of new and old is ever present in the concept for this video. The typography aims to reflect this by incorporating contemporary typefaces who’s features take after fonts from decades past.
Service: Motion Design & Typography
→ Art Direction: Marina Zertuche
→ Co-Designers: Christina Mancilla & Sofia Villarreal
Converse
All Star Series 2020
All Star Series 2020
The All Star Series is an exclusive virtual event showcasing performances, discussions, and virtual workshops with the Converse All Stars. Influenced by graphics seen on MTV, these graphics helped stitch each section together across the whole event.
Service: Motion Design
→ Art Director: Marina Zertuche
→ Co-Designers: Cris Mancilla & Sofia Villarreal
