El Cielo
Xiuhtezcal is a Latin-indiginous rapper. This new song “El Cielo” touches on his past and present experiences. The theme of new and old is ever present in the concept for this video. The typography aims to reflect this by incorporating contemporary typefaces who’s features take after fonts from decades past.
Service: Motion Design & Typography

→ Art Direction: Marina Zertuche

→ Co-Designers: Christina Mancilla & Sofia Villarreal